February 18, 2012

FCC Blocking Telemarketers and Robocalls

The Federal Communications Commission (FCC) recently announced that they will be taking action against annoying telemarketer "robocalls" or computer driven calls to residential phones.

We recently had the pleasure of experiencing what life is like when off of on the do-not-call registry.  It was a real eye-opener and resulted in a barrage of telemarketer calls at all hours including robocalls.  The robocalls would often repeatedly call again and again throughout the day.

Under the new rules, telemarketers must first obtain written consent from consumers before calling or sending text messages even if they are not on the do-not-call registry.  All robocalls will also be required to include an automated opt-out option to allow consumers to notify telemarketers that they no longer want to receive calls.

What we find amazing is that telemarketers invest so much effort in telemarketing when it is so universally hated.  What other business or charity succeeds by annoying its customers or donors?  In our house, a call from a telemarketer becomes an automatic entry into our do-not-buy-or-donate-list.  We are forced to conclude that there must be a significant number of people that are open to telemarketers to make it worth while.  Who are these people anyway?